The program focuses on developing a strong foundation in modern marketing practices, covering essential areas such as marketing planning, the marketing mix, services marketing, and customer relationship management. Learners explore critical strategic tools including market segmentation, marketing research, and information systems to design effective business solutions. A significant emphasis is placed on understanding consumer behavior, particularly the models of consumer decision-making and the specific characteristics of the Indian market. Additionally, the course examines product and pricing strategies—including branding, packaging, and product life cycles—alongside integrated marketing communications such as advertising, personal selling, and distribution management.
- Teacher: Srinivas Barla
