Marketing Management

The Present course 'Marketing Management' has been introduced as one of the core courses in the First Year, Semester II of the Two Year MBA Programme offered by Dr. B. R. Ambedkar Open University, Hyderabad. 

The Present course consisting of twenty Units, apply segmented into five blocks, brings the flexibility in learning and understanding the subject of marketing Management with ease and convenience. 

This course would definitely equip the students of this MBA programme with effective marketing management techniques, skills and decision making abilities for the successful and easy achievement of all the healthy marketing objectives of the firms, they work for